Making People Care

A boutique London based PR company, named after two sisters Clare and Joanna, conceived over tea and biscuits on one spring afternoon in 2015. British Empire Medalist Dr Clare Anyiam-Osigwe is the pioneering multi-award winning Founder of Premae Skincare. Joanna, also known fondly as JoJo, is a PR and Advertising Graduate and Tutor.

Both combining 6 years of marketing experience and 15 years of events curation, the two sisters were discussing the lack of opportunity for Jo in the industry after graduating in 2014. Clare, being the entrepreneur that she is, decided to launch JoClarePR as a brand to give Jo career she was looking for.

JoClare prides itself by championing integral social media, public relations and press coverage for product brands, talent and corporate services who are making social ethical change, benefit the community or engender health or esteemed lifestyle choices.

Since officially launching July 2015 at Channel 4 with flagship brand British Urban Film Festival, JoClare has amassed 12 clients with 9 months due to the rapid results for brand engagement, social media management and content creation through targeted press, yielding sales and excellent event curation.

Brands we have worked with:


Anchorman and Associates

British Blacklist

British Urban Film Festival

Clariscia Gill Couture Fashion House

Conscious Vibes Magazine

Hair, Fashion, Passion

Ms. Natural Hair Pageant UK

Illusions Cosmetics


Premae Skincare

Savvy Womens Circle

Those London Chicks

Ziuzo Hair Salon

Talent we represent:

Akua Gyamfi – No.1 diversity media journalist, garnering 2 award wins which we applied for

DJ Abrantee – Capital Xtra – award nominated actor, changing his brand from music to film

Claire Clottey – Award winning Radio host and presenter

Denise Tunnell – Celebrity Makeup artist for Film and TV incl. Hunger Games, Fast & Furious

Janice Tunnell – Celebrity Makeup Artist for Film and TV incl. Hustle and Flow, Survivors Remorse

Now, almost 2 years on, the sisters are both pursuing other business ventures after nurturing talented junior publicists to step up to Managerial roles, including NEW Managing Publicist, Michael Oluborode, Communications graduate with a background in Entertainment, Acting and PR for music and art was appointed Monday 9th Jan 2017 to mange the day to day of JoClare and build his team.


  • Full social media management on Face and Twitter, daily sourcing of images, text and posting
  • Event management and execution for New product launches, film premieres, bloggers or public sales exhibitions
  • Press coverage: Evening Standard, The Voice News, Vogue, Elle, Metro Newspaper, London Live, BBC Radio London and Regional, GQ, Forbes, Huff post and more
  • Award applications and submissions

Contact us today to see how we can help with making people care about your brand, buy into your vision and retain a loyal following of customers.